The project began with a robust Discovery phase, including UX Research and context analysis to understand the new pandemic scenario and the target audience's habits. This research provided the crucial insight for the gamified solution. I then led the Ideation and Solution Development, defining the User Flows and Information Architecture (IA) of the event/game. I developed Low-Fidelity (Mobile-First) Prototypes, which were submitted to user usability testing. Finally, the final interface was refined and its implementation was tracked, ensuring the alignment of the Design with the technical development and the delivery of the platform, which exceeded expectations.