UNISC Institutional Campaign
Challenge
Reinforce UNISC's community ties, positioning it as an accessible institution deeply rooted in the region. The goal was to make the concept "It's from here, it's for everyone" tangible, celebrating the university's real impact on people's lives and regional development.
My Role
Art Direction, Creative Concept, Photo & Video Direction, Design Supervision, and Campaign Guidelines.
Highlight
As Art Director, I translated the concept of belonging into a proprietary visual system. The design uses diverse and colorful geometric shapes to represent the diversity of the community that makes up Unisc, visually translating the university's community essence. This conceptual flexibility allows for a wide range of rollouts that bring the campaign closer to local realities, authentically connecting the brand with its audience.