TecnoUnisc Branding
Challenge
Foster a culture of sustainability among Univates employees by connecting daily university activities to the UN Sustainable Development Goals (SDGs). The initial goal was educational: to visually demonstrate that many internal projects were already contributing to global targets, creating a sense of purpose and belonging.
My Role
Internal Marketing Strategy, Concept Creation, Identity System Design (Seals), and Brand Management.
Highlight
The visual solution stemmed from deconstructing the official SDG logo (the color wheel). I created a seal system based on a "zoom-in" concept, isolating the color and icon of each specific goal to label and validate existing university projects. The visual clarity and impact were so successful that the project scaled from internal marketing to corporate branding: I developed the unified "We Are SDG" seal, which was officially adopted alongside the university's logo in external communications, cementing Univates' public commitment to the global agenda.
