Univates App Campaign
Challenge
Drive adoption and recurring usage of the institution's official app among students and faculty. The challenge was to maintain dynamic communication that aligned with the phased rollout of new features, sustaining user interest over time.
My Role
Creative Concept, Art Direction, 3D Supervision, Launch Strategy, and Ambient Marketing Design.
Highlight
To achieve a modern, tech-forward aesthetic, I developed the visual concept and initial sketches, directing a 3D artist in the final modeling of the campaign assets. The rollout strategy leveraged utility marketing: I designed mobile charging stations distributed across campus. These stations served as strategic physical media, displaying videos and QR codes for download exactly when students were interacting with their devices, bridging a physical need (battery) with the digital solution (the app).
