Unisc Technical Courses Campaign
Challenge
Capture the attention of Gen Z in a saturated and highly competitive digital environment. The goal was to drive enrollment for technical courses with a massive focus on paid media and social networks, requiring a visual language that spoke to young people quickly and directly.
My Role
Art Direction, Audience Research, Creative Concept, Key Visuals, and Digital Media Rollout (Performance).
Highlight
The project was structured with a digital-first mindset. After researching the target audience's visual trends, I developed a vibrant and dynamic concept designed to "stop the scroll." The key differentiator was the scale of delivery: I managed and executed the rollout of hundreds of asset variations for Google Ads and Social Media, ensuring aesthetic quality and brand consistency remained intact even across high-performance ads and small formats.
