Hospital Santa Cruz Campaign
Challenge
Develop a comprehensive 360º campaign for one of the region's most traditional healthcare institutions. The goal was to reinforce the hospital's positioning by bridging its 114-year legacy with technological modernization and humanized care, ensuring the message "Your life is our life" resonated both internally and externally.
My Role
Art Direction, Creative Concept, Campaign Strategy, Key Visuals, and Design Supervision.
Highlight
I served as the creative lead for the project, responsible for translating strategic planning into a coherent visual narrative. Beyond developing the Key Visuals and conceptual presentations, my focus was on brand guardianship. I supervised and directed the work of other designers and videographers, ensuring that all deliverables, from billboards and social media to institutional videos, maintained aesthetic unity and communication impact.