Copa Univates
Challenge
Translate the Rector's vision of creating an American-style varsity sports league into a cohesive visual reality. The goal was to develop a vibrant brand that would boost student engagement, foster school spirit, and elevate internal competitions into a major institutional event.
My Role
Art Direction, Visual Identity, Character Design (Mascot), Motion Design, Video Editing, Merchandising Design, and Event Signage.
Highlight
The centerpiece of this identity was the creation of the mascot, designed to personify the event's competitive spirit. Going beyond static identity, I leveraged my Motion Design skills to bring the character to life in videos and animated GIFs for social media. The project had massive reach, spanning from digital experiences to physical deliverables, including the design of trophies, medals, uniforms, and court branding.