Saúde Univates Ecosystem
Challenge
Expand the university's health sector visual identity across its various services. The challenge was to create a brand architecture where each unit (such as Laboratory, Dentistry, and Aesthetics) had its own unique symbol while maintaining perfect cohesion with the existing parent logo, in addition to structuring the entire launch campaign.
My Role
Brand Architecture, Icon Design, Campaign Strategy, Art Direction, and Graphic Design.
Highlight
The key differentiator of this project was the technical rigor in symbol construction. I used the grid and curves of the original logo to design a proprietary iconographic family, ensuring that logos as distinct as a tooth (Dentistry) and an apple (Nutrition) shared the same visual language. Beyond visual creation, I led the rebranding communication strategy, defining everything from "teaser" actions to final implementation on facades and institutional materials.
