TecnoUnisc Branding
Challenge
Update the brand of UNISC's Regional Scientific and Technological Park to reflect a modern innovation environment. The goal was to move away from an outdated aesthetic and align the visual identity with current tech trends, conveying movement and connectivity.
My Role
Art Direction, Visual Identity, Brand Architecture, Naming (Cosmo), Signage & Merchandising Design.
Highlight
Upon analyzing the brief, I realized TecnoUnisc was more than just a logo; it was a complex ecosystem housing labs and hubs. I proposed expanding the scope to create an "umbrella identity" based on the Triple Helix concept. This strategy visually standardized all sub-brands, including the incubator redesign (Itunisc) and the naming and branding of the new hub (Cosmo), creating a cohesive visual language for the entire park.
